1907810  |  Webcasts & Webinars  |  Intermediate  |  Scheduled

Pricing Strategies: Find the Right Fit for Your Products

Thursday, March 21, 2019 7:00am - 8:00am

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A logical pricing strategy exists for every situation, but different situations call for different strategies.  While choosing the right strategy does not guarantee success, choosing the wrong usually strategy guarantees failure.   Attend this session to gain insights into common pricing strategies and learn where your organization's products belong.  

Objectives

*Understand common pricing strategies and which ones you should use for your organizations products

Instructors


Designed For

CEOs, CFOs, Controllers, Sales and Marketing personnel


Highlights

*Common Pricing Strategies  

- Priced-based competition  

- Market skimming  

- Market penetration  

- Loss leaders  

- Complementary pricing  

- Satisficing  

- Market segmentation  

*The "profit waterfall" fantasy  

*Aligning salesperson and shareholder pricing motivation


This event is currently not available for registration. If you have any questions, please give us a call at 405-841-3800 or email us at cpe@oscpa.com.

Instructors

John L. Daly

John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development. He has taught continuing professional education courses since 1995. Earlier in his career, John was Chief Financial Officer for a Tier 1 automotive parts supplier, CFO for a large restaurant chain and COO for a window treatments manufacturer and retailing chain. He is the author of Pricing for Profitability, published by Wiley & Sons, Inc.


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