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MBAExpress: Essence of Entrepreneurship - V 2.0

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AICPA Webcasts

Online, OK 00000

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1.00 Credits

Member Price $75

Non-Member Price $89

Overview

Tactics and strategies for entrepreneurship (bold)

In this webcast, we’ll discuss an alternative approach to building your business plan, along with a candid discussion of the “dark side” of being an entrepreneur.

You’ll learn:

  • Why business plans that focus on the numbers is the wrong approach
  • The four components of a non-traditional business plan
  • Strategies for generating leads
  • And more!

    Highlights

  • Why current business plans that focus primarily on the numbers is the wrong approach
  • People, opportunity, context, risk and reward
  • The dark side of being an entrepreneur
  • Lead-generation strategies

    Prerequisites

    None

    Designed For

  • CPAs, accountants and finance professionals
  • Corporate finance teams
  • Business leaders

    Objectives

    • Identify key areas to focus on when starting a business
    • Identify the four components of a non-traditional business plan
    • Recognize the importance your team's resume
    • Recognize the personal challenges of being an entrepreneur
  • Leader(s):

    Leader Bios

    Jennifer Elder, Business Learning Institute

    Jennifer Elder, CPA, CMA, CIA, CFF, CGMA is an executive coach who helps smart professionals transform from technically talented to strategically savvy. As a keynote speaker and trainer, she has presented her engaging and highly interactive sessions to over 15,000 people in all 50 states and 12 countries. Her clients include Home Depot, Campari, Experian, HP, Capgemini, and Oracle. She started her career in public accounting at a regional firm. She chaired the accounting department at a New Hampshire college and spent 15 years as a CFO in a variety of industries including homebuilding, technology, and insurance. In 2022, she received the Women Who Count award in education by the Accounting and Financial Women’s Alliance (AFWA). In 2018, Jennifer earned the designation of Certified Speaking Professional (CSP). Making her one of only 15 people worldwide who hold both the CPA and CSP designations. CPA Practice Advisor named her one of the Top 25 Women in Accounting in 2018. She received her BA from the University of Massachusetts and an MS in Organizational Management from Antioch University New England. She has been published by the Journal of Accountancy, FM Magazine, the National Association of Home Builders, Triple Pundit, and the Journal of Corporate Accounting and Finance.

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    Non-Member Price $89

    Member Price $75