Business Case for Designing an Experience-Led Organization
3.00 Credits
Member Price $175
Non-Member Price $210
Overview
In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.
Highlights
Prerequisites
Basic
Designed For
Knowledge workers, operational leaders, marketers, HR professionals
Objectives
- Identify the critical connections between the future of work-redesigning organizations so "Employee Experience" (EX) and Customer Experience (CX) reign - and winning the battle for talent and customers
- Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
- Recall human-centered design thinking and its applicability to desired business outcomes
Leader(s):
Leader Bios
Karl Ahlrichs, Business Learning Institute
Karl Ahlrichs is a Human Capital expert in the people side of finance and accounting and holds the highest certifications of the Human Capital field. Involved with the AICPA for 15 years as a content provider and thought leader, with a focus on Ethics and Critical Thinking. Karl is currently a contributor to the AICPA and Business Learning Institute catalog of continuing education and is a contributing author to the Journal of Accountancy. Karl has direct experience in with the strategies accounting and finance needs to recover from the impact of COVID. He is one of fewer than 800 speaking professionals who are currently qualified as Certified Speaking Professional (CSP) by the National Speakers Association and routinely presents to business and industry audiences on challenging subjects.
Non-Member Price $210
Member Price $175